2011 was a challenging year for healthcare IT professionals. Providers rolled out electronic health record systems to qualify for the government's Meaningful Use financial incentives. Meanwhile, mobile health apps took off, e-prescribing increased, health info exchanges got a start, and some organizations suffered data breaches. On the plus side, more health IT jobs became available.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.