It's been a rough week for Chairman Bill. The European Parliament on Wednesday shot down an effort to legalize software patents which could have won Microsoft a king's ransom in licensing fees--and lawmakers swung the axe just hours after Bill Gates stopped in for a visit.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.