Creating reliable, bug-free, secure software doesn't follow the ordinary construction rules. In fact, Rational VP Walker Royce says, it's better to envision software management in terms of 'software economics' rather than 'software construction' or 'software engineering.'
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.