The Oracle antitrust trial offers some extraordinary peeks into the workings of major software players, Bob Evans says. Will customers perceive the proposed value of PeopleSoft-enhanced Oracle apps or will they respond by chosing other options?
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.