Fred Langa's last column about Windows Product Activation generated more than 1,000 messages in his Listening Post forum. This week, Fred presents some of the most thought-provoking and informative topics, along with a technical update.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.