With budgets tighter than ever, and managers doing their best to keep their heads down, few organizations are willing to revisit what they do, how they do it, and why (and with whom) they do business. But, says Lou Bertin, it's still the smartest thing to do.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.