"IT managers continue to place a premium on system reliability as they grapple with storage capacity concerns," started a press release in this morning's inbox. This was the key (and altogether unsurprising) data point of a vendor survey. Why do vendors bother with these blazing insights into the glaringly obvious?
Groupware. Portals. Enterprise search. I'm not saying they're irrelevant, I just sort of forgot about them. Like tricycles, ER, and Oasis; the use of the word "bashful." But they're all relevant in some way (except probably Oasis), especially enterprise search: Witness -- speaking of bashful -- Microsoft's recent purchase of Fast (see video below for a fun perspective from Steve Ballmer at Web 2.0 on Microsoft and search).
If I were an IT vendor like Cisco and competing with Juniper (telecom) and Brocade (storage), a new Nexus platform and accompanying OS might make a lot of sense, splitting the difference as they do between these two backbone switching markets, each so hungry for terabyte and petabyte capacities. But if I were a storage buyer, I'd probably yawn.
Cisco executives have often said they don't need to be first to market with any technology. And we've heard EMC downplay the first-to-market advantage. Still, it's remarkably clear that EMC caught everyone flatfooted with its decision to be the first major storage vendor to add solid-state disk technology to its products.
And unfortunately, it's a feeling I've learned to trust: Humor and IT do not make for the best match. Ditto sex and IT, though catch me sometime late at a tradeshow and I might be persuaded to recount the one about the desktop support guy fired by a local government entity for using up more than a quarter of the agency's server capacity with porn he'd stored.
Why rent when you can buy? Why lease when you can own? My accountant's smacked me around pretty good on both these questions over the years. Luckily we're not the target market for EMC's new online backup service, or other offerings envisioned under its newly formed software-as-a-service division.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.