OU's "One University" digital learning program includes the development of iBooks and "MOOC-like" courses as well as the university's own iTunes channel. One of seven profiles of IW 500 Business Innovation Award winners.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.