Data warehousing has prospered in support of strategic decision-making. Now, as business intelligence expands, the world looks to the sky, not for a bird or a plane - but for a data warehouse that meets real-time, tactical demands.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.