Do I like that the government is creating yet another program to teach an industry how to behave? No. But given the lack of a dominant health care industry player to dictate supply chain standards, it needs to get involved.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.