I was on a plane the other day, and I heard one salesman say to another, "I have that Salesforce.com." The other salesman said, "I have that Salesforce.com, too… a very fancy Website." To many people, SaaS-delivered applications are really just "fancy Websites," but it's crucial that these apps work and play well with existing enterprise processes.
I'm working with a few mainstream enterprise application companies that are going though the painful process of SaaS-enabling their applications. What's important to enterprise customers is that they understand this pain. It's not a matter of remarketing and hosting these apps. It's much more involved and complex than many assume it to be.
We are moving toward a day when most of our enterprise applications may be delivered as services, and thus provide a more economical way to approach information technology management. Let's face it; the Web has grown from a simple information delivery platform to a grouping of many valuable exposed services with rich dynamic user interfaces. It's really the global SOA, and those who learn to leverage it now will be well ahead of those who ignore the trend.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.