I spoke about Rich Internet Applications (RIA) at Ajax World last week… great attendance, good speakers, good topics but no SaaS. Okay, a little SaaS. I think the SaaS players need to be serious about Ajax and RIA. Ajax is changing the Web. As true dynamic Web interfaces are taking the place of static, pump-and-pull HTML/HTTP, we're seeing a sea change in what users expect from Web sites and SaaS.
As larger organizations move toward SaaS, a few organizations are pushing back on this new model citing data privacy concerns. So, is data privacy a real issue? Or are IT managers reacting more to the lack of control than to data privacy? In my experience, organizations fall into three categories in their thinking about SaaS and data privacy.
I'm seeing a number of software products "SaaSifying" as software as a service becomes more accepted in enterprises. One of the most innovative is the EA WebModeler from Agilense. As explained by Steve Hunter, CTO, "EA WebModeler helps organizations understand, cost, plan, and execute enterprise change by enabling organizations to build an actionable model and plans of a future landscape."
Public Web APIs, such as those stood up by the likes of Google, let savvy developers take content and behavior from one SaaS and mash it together with another, thus forming a new custom application... The number and level of sophistication of mashups have grown... and this could be a new way to sell the value of SaaS. Here's why.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.