The first real controversy at the Structure08 cloud computing conference erupted during a panel called "Working the Cloud: NetGen Infrastructure for New Enterpreneurs." Not surprisingly, it involved Google.
Recently, I got the chance to visit one of Microsoft's mega data centers for a tour while it was under construction. I'll just say this: creating the infrastructure needed for cloud computing isn't child's play.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.