In lower Manhattan, Peer1 Hosting used a bucket brigade to replenish fuel for diesel generators on the 18th floor after pumps and the elevator broke down. In New Jersey, SunGard rerouted fuel trucks to avoid flooded intersections.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.