Trend stories, how-tos and reviews. Visitors to Intelligent Enterprise depend on all of the above, as proven by our list of the top-20 most-read stories of 2007. The roster includes perennial favorites, like the "Kimball University" series on better data warehousing, as well as forward-looking analyses, like Neil Raden's treatise on BI 2.0, and in-depth reviews, like Cindi Howson's tests of new BI products. Read on to catch the gems you might have missed.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.