At the CTIA conference in New Orleans, we got a demo of MasterCard's PayPass Wallet. It can be used to book airplane tickets online, pay for cabs when you're roaming around, or even buy a coke with your phone. All using NFC technology.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.