The Obama campaign used National Field in 2008 to bring together, and share all of the data around its outreach efforts -- all of its calls, contacts and meetings were tracked every day using the social enterprise platform. Watch this demo for more.
SAP has bold plans. One of the world's biggest software companies has been moving into mobile, the cloud, and big data through acquisition and organic product development, and company executives have committed to becoming the leader in each market.
Valley View features SAP President Sanjay Poonan on the company's steller financial results, National Field demo'ing its social enterprise software, and a gadget roundup -- Lytro's amazing camera, HP Ultrabook, Basis health watch and much more.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.