Evernote, the ubiquitous productivity app and, now, platform for storing everything from pictures to voice recordings, and more, is being used by professionals. Evernote CEO Phil Libin talks about what that means, and where his company is heading.
Salesforce.com co-Founder Parker Harris discusses why the company has moved past its Cloud 2 mantra, with acquisitions like Heroku and Radian6 enabling even tighter customer relationships for the enterprise.
Whichever side of the political fence you reside, the real-time reaction to the Rush Limbaugh controversy has lessons for B2B marketing. Eric Lundquist and CMO Allen Bonde analyze what real time social networks mean for today's marketing strategies.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
What The Business Really Thinks Of IT: 3 Hard TruthsThey say perception is reality. If so, many in-house IT departments have reason to worry. InformationWeek's IT Perception Survey seeks to quantify how IT thinks it's doing versus how the business views IT's performance in delivering services - and, more important, powering innovation. The news isn't great.