The 2.0 Adoption Council has begun work on a new initiative - an Adoption Index that will measure the adoption of 2.0 technologies within large enterprises. We'll be announcing the results of our member survey at the Enterprise 2.0 conference next week, and we want to get all the friends and fans (and Twitter lists) involved. The bigger the crowd-- the smarter we all are. We'd like to engage the entire community in predicting E2.0 adoption trends We're partnering with Crowdcast to launch a prediction market that will tie in to our next survey, which will be conducted in June 2010.As an Enterprise 2.0 fan, you'll have the opportunity to make bets about what you think will happen with hot topics such as "What percent of budgets will be allocated to ongoing community management?" and "What percent of organizations will report using mash-ups inside the firewall?" You'll also be able to see what others think. We'll be giving out prizes for the most accurate bets, so if you're ready to put your (virtual) money where your mouth is, you can request an exclusive invitation to participate here.Why get involved? This prediction market, the first of its kind, will allow us to harness the wisdom of a broad group of experts - (that's you!) - to develop forecasts of Enterprise 2.0 trends. This will be an excellent complement to our 2.0 Adoption Council state-of-the-market survey, which will provide regular snapshots of the current state of adoption. Not only will you know the current state of adoption, but you'll also have insight into where things are heading.The market will officially launch next Wednesday, November 4 at 3:00 pm at the Enterprise 2.0 Conference in SF, right after the 2.0 Adoption Council research presentation, "Straight from the Horses' Mouth" by Carl Frappaolo and Dan Keldsen at 2:40, when the results of the first Adoption Council survey will be announced. Request an invitation today here.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.