The old saw has it that the average tenure of a CMO is just 18 months. Today’s CMOs have to be more consumer- and community-centric than ever before. The CMO sets the tone and direction of a brand’s marketing, which in turn affects a brand’s ability to be agile and make quick shifts as market opportunities or crisis shift.“When the CMO doesn’t get it, it permeates throughout the entire organization,” said Jeff Hayzlett, former CMO of Kodak. “You can only be as good as your slowest common denominator. And if the slowest is at the head of your organization, then you have lost before you began. I’ve got people telling me all the time, ‘Well, my