Reader’s Digest Takes a Bite of the Digital Marketing Apple
The digital transformation of media — evident in the millions of consumers using e-readers, tablets and smartphones — is prompting CIOs and CTOs to take more active roles in marketing their companies’ products online. Rob Hilliard, CTO for Reader’s Digest, North America, says the shift requires a rethink of the company’s culture, organization, process and technology.Claudia_Imhoff: #BBBT this Friday is with @Greenplum & their #BigData story. Tune in at 9 AM MST for the tweet stream from our analysts & consultantsTheCloudNetwork: RT @TheMobileCloud: Apica Named One of the Fastest Growing Technology Companies on the Deloitte Technology Fast 500:
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