Jeremy Stoppelman, speaking during a Business Insider conference, adds that doing anything local takes depth and time. Stoppelman, speaking here today at a Business Insider conference, responded to a question from Nicholas Carlson, Business Insider deputy editor, about whether Google is evil. While he didn't straight out call the larger company the devil, he did say that Google has some evil business practices, such as ranking its reviews higher than those from competitors like Yelp. Stoppelman said that any disruptive businesses, like Uber and Airbnb, are guaranteed backlash, and government and business entities shouldn't necessarily be allowed