For the last seven years, I’ve been using digital tools – websites, social media, email and mobile – for hospitals and healthcare organizations to attract and engage patients. And every year I have people challenge me: do websites, mobile devices and social media really work?It’s clear people are using online tools to help with the healthcare needs.Just like they use them to pay their bills, buy holiday gifts, watch movies, order food, and virtually everything else. Websites, smart phones, social media and all other digital tools are a ubiquitous part of our lives now. But how are they used in healthcare specifically?Every year, numerous studies