Facebook’s Aim for 2013: Mobile Experiences That Just Can’t Be Done on a
For much of its timeline, mobile has been an afterthought for Facebook. Last year the company aimed to move to be more of a “mobile first” company.“So many things are unlocked on mobile,” Facebook VP of partnerships Dan Rose said, speaking at our D: Dive Into Media conference. “You don’t bring your computer to a restaurant or a party.”Connection with mobile devices open up new possibilities, such as sharing a run while you are on it and getting feedback from friends or finding nearby services. The company also has a huge opportunity in helping all those companies creating mobile apps to get their apps discovered.Facebook, Rose said, sends 180











