Meet the man who would make BlackBerry apps cool

Meet the man who would make BlackBerry apps cool

Soon after Saunders took over the developer relations team, he asked Research In Motion's then co-CEO Mike Lazaridis in October 2011 for 25,000 BlackBerry PlayBook tablets. When Lazaridis asked why, Saunders said he intended to give them away. Lazaridis ultimately agreed, and Saunders began giving PlayBooks out to developers. He followed that up by giving away more than 8,000 units of RIM's Dev Alpha devices, which ran an early version of BlackBerry 10. Saunders knew he needed to get the long-ignored BlackBerry developer base excited again. In 48 out of the last 52 weeks, he has been on a plane circling the globe in an effort to drum up interest

Who influenced this selection?What is this?

What the influencers are saying

  1. Jim Courtney

    110.0 days ago

    RT @buenadesign: 1B "thank you's" to you and the team, @asaunders! Meet the man who would make BlackBerry apps cool http://t.co/eqdX8rZG ...

  2. Pat

    110.0 days ago

    RT @andreascon: RIM's @asaunders: a new role model of a platform leader in the post-Jobs era http://t.co/7NrHyUij

  3. FierceWireless

    110.0 days ago

    RT @CNETNews: Meet the man who would make BlackBerry apps cool http://t.co/NtFDsDkj

  4. Alec Saunders

    110.0 days ago

    Meet the man who would make BlackBerry apps cool http://t.co/27Bs6aEl via @CNET

  5. Todd Smith

    110.0 days ago

    Here's why RIM's fate is in the hands of @asaunders http://t.co/badJ5M8T

  6. Andy Abramson

    110.0 days ago

    Great story about pal, friend, client Alec Saunders Meet the man who would make BlackBerry apps cool http://t.co/8OPOCuhF @CNET @asaunders



Related Reading




InformationWeek encourages readers to engage in spirited, healthy debate, including taking us to task. However, InformationWeek moderates all comments posted to our site, and reserves the right to modify or remove any content that it determines to be derogatory, offensive, inflammatory, vulgar, irrelevant/off-topic, racist or obvious marketing/SPAM. InformationWeek further reserves the right to disable the profile of any commenter participating in said activities.

Disqus Tips To upload an avatar photo, first complete your Disqus profile. | View the list of supported HTML tags you can use to style comments. | Please read our commenting policy.