IBM: How Big Blue became a social business
IBM’s social computing evangelist Luis Suarez tells MyCustomer.com about the models and challenges associated with social business transformation. IBM may be a vendor, in the business of selling enterprise social software, but it also views itself as a living breathing case study of how organisations can transform the way they operate both internally and externally. Believing that the only way to provoke a change in how organisations do business is to start within itself, the tech giant has been forging ahead with its own transformation for several years.As such, IBM is very much eating its own dog food – or, as its social computing evangelist
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Gautam Ghosh
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Bill Ives
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Luis Benitez
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Mark Fidelman
RT @digitalnaiv: IBM: How Big Blue became a social business -how you can too (quotes from @elsua) http://t.co/vuqgXCcM #ibmsocialbiz #socbiz
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