As we approach the end of 2012, it's that time of the year where predictions kick in for the new year ahead of us, especially in the field of Social Business, hoping to set the stage of what's to come in the following months. But when reflecting on what we may have achieved in 2012, I decided to take a different approach: I am focusing on a challenge, an opportunity and a commitment for social networking in 2013 so we can finally realize the business transformation we've been waiting for and anticipating all along.For a good number of years we have witnessed plenty of businesses insisting on blocking the use of social networking tools within