Where to start? I suppose let’s track back to the source, a Cowen & Co. analyst named Peter Goldmacher had this to say recently about Salesforce.com in a research note:“Despite making a big splash around Social at its user conference in October, conversations with the CRM ecosystem around weak “Social” pipeline conversion, a lack of customer traction around Social Marketing and accelerating declines in sales productivity lead us to believe that Salesforce’s latest marketing gambit isn’t paying off.”Larry Dignan, editor in chief over at ZDnet, then writes a piece entitled “Is Salesforce pivoting from its social enterprise rap?” with the tagline