There are some big, significant changes happening at some of the biggest consumer and b2b marketers. We are all seeing them and participating in making them happen. There are four that may be slow-moving but unmistakable in their path forward.Marketers like Intel, IBM, Coca Cola, Nissan and Ford are all aggressively expanding their capacity to create, distribute and optimize content as an integral part of their marketing and communications programs. We have all been talking about it for a while. But the complexity comes in the doing it. Some will call it a content factory some may approach it slightly differently and call it a brand newsroom.