Many believe that introducing game theory (gamification) to social business systems can and will drive behavior change inside of organizations. Introducing these components will certainly cause many people to act differently, but will the changes be the desired changes, or will they actually make things worse?Let’s start by understanding what gamification is. Gamification.org defines gamification as the concept of applying game-design thinking to non-game applications to make them more fun and engaging. This translates that if you perform some pre-determined/desired task in a prescribed way that you will get a reward. This could be as simple