If you’re not using social media marketing to improve your trade show success, then you’re missing out on big opportunities. Follow these four social media trade show marketing tips to boost interest, create buzz and keep people interested in your business ideas.Social media makes it easier for you to connect with others. Easier, however, doesn’t mean “effortless.” You need to put effort into forming connections to build a hive of interconnected colleagues.Use these sites to branch out to other people and organizations in your industry. Don’t feel bashful about sending a friend request. They want to connect with you for the same reasons you want