Four years ago, my husband and I moved from a big city in northern California to a tiny town in central Arizona. I went through a tough adjustment period. I missed my family, friends, and my familiar routine. But more than anything, I missed Trader Joe’s.

My husband, who only goes to the grocery store under the threat of starvation, was completely baffled by my excitement at the prospect of a new place to buy food. As I tried to rationalize my unfettered glee, I started thinking about the “4 P’s of Marketing” and why, even after a four-year drought, I’m still loyal