A student recently asked the following question: “I want to ask you about incorporating personal branding with social media. I have ALWAYS used social media to vent… but if that makes you less favorable in the eyes of employers, it seems there is no longer a medium in which we can post semi-inappropriate statuses, or share our actual thoughts in the moment. What I’m really asking for is advice on finding that balance. How do you do it?”While it can be hard to figure out how to balance your personal and professional self on social media, the process is actually easier than you think. The key is to be intentional and thoughtful about why you have