Whether you’re a small business, a one-man brand, or you’re the social media manager for a large agency, your first goal in social media is the same – influencer identification. You need to identify the people in social media who are important to your business. This includes the folks who have already been talking about your brand on social channels, as well as the users and outlets you want to be talking about the brand.It’s not always flashy, but I like to use an old fashioned Google search when I’m in the early stages of influencer identification. It’s an effective way to find those initial “linkerati” aka the people in your industry who have