Report: SMBs watching economy closely
With the economy still sluggish and some worries because of the 2012 Presidential Election, small businesses aren't running into the future. They're walking - and watching the national playing field closely. According to a new survey out from The Local Corporation about 40% of small businesses have considered cutting back on marketing spends.However, those cutbacks may be toward traditional media. The survey found that 63% are invested in digital marketing and about one-third plan to increase their digital spending heading in to 2013. Along with the economy, businesses worry about creating strong customer relationship. About one-quarter say customer
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