If you’re like most SMBs, you look to spruce up your content first. And with good reason! Improving the content assets on your Web site can lead directly to higher sales, customer loyalty, and increased brand awareness. It’s often also the “cheapest” site change to make when you’re on a tight budget. But where should you start?

This is big, especially for a small business Web site where trust and point of difference are so vital.

It’s safe to assume that a consumer who lands on a product/service page is in the process of making a decision. They’re asking themselves:

When you have a consumer reading over your product pages,