If you have even been within 10 feet of a bar or beer isle in the last few years, you’ve probably heard the term “craft beer.” Craft beer refers to beer produced by smaller, often independent breweries, and it is quickly making it’s presence known in the U.S. beer market.In 2011, craft brewing saw growth of 13% by volume while overall U.S. beer sales were down an estimated 1.3% by volume. Not bad for a small business product!This trend toward smaller craft breweries is part of a much larger shift in consumer tastes away from large corporations and impersonal products. Consumers are willing to pay more for products from companies they feel like