Tech Data (NASDAQ: TECD) has enlisted its TDAgency marketing services unit to apply some heft to channel partners’ marketing efforts–particularly for SMBs–through a new initiative called resellerConnect.TDAgency is no small potatoes operation. According to the Tampa Bay Business Journal, the agency, located at Tech Data’s headquarters, is one of the largest in the local Tampa area, focused solely on serving the distributor’s vendors and resellers and staffed by some 70 employees.The idea with resellerConnect is to bring TDAgency’s skill and knowledge in vendor-driven marketing to Tech Data’s channel partners. TDAgency will supervise a four-point