SMB COVERAGE FROM AROUND THE WEB
Many of us find ourselves with a bit of a problem. We have plenty of followers on our Twitter accounts, and yet we are getting next to no retweets, mentions or overall benefits from those followers.Because of that, many people think that the whole Twitter marketing thing is all hype. After all, they seem to be doing everything right but they have nothing to show for it except for a lot of wasted time, and more aggravation than it was worth.Of course, interaction is not easy to build. Many people give up earlier than achieving it. One of the first steps to take: Learn more about your followers.For those who are experiencing the same problem as I described above, below are some great apps that will let you get the proper stats to start engaging your followers in a real and dynamic way.This is a full marketing service aimed at professionals who need something a little more extensive than the average analytics app. It has a full social listening feature that will help to break down your overall Twitter follower use, as well as all data coming from your profiles.Find out the conversation going on surrounding your brand, then find context within those conversations for better targeting of your marketing campaign. Additionally, SalesForce Marketing Cloud also has social content, engagement, social ads, workflow and automation, measurement, and packages for basic, professional, corporate and enterprise use.
Running a small business can be confusing and the path forward is often unclear. Many small business owners are hanging on the brink of being just successful enough to not go out of business. In otherwords, many are just getting by.If that’s the case, should you keep the business open in hopes of future success or just close up shop? And on the flip side, what if your business is doing well and profiting? What is that moment of truth that tells you, as a small business owner, that your company is a success in your industry? Below are 20 signs that you’ve got something beyond mere survival.Going on vacation and earning money at the same time means you have built a company, not just a job. This means that your business is at the level where, during your absence, it just doesn’t survive, but thrives.The new main streets for the digital age are search engines like Bing and Google. Some business owners feel that when they organically show up on the first page of their favorite search engine, they have made it. And there’s truth to that, because it means you have risen to the top when it comes to SEO (search engine optimization).
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Teepu hails from the Philippines and is an engineering student. He is also business-minded and is an owner of HTimprintz, a tshirt printing business in Bohol, …
Did you as a speaker ever wonder what your audience wants? Or how to make a deeper emotional connection with them? Did you as a listener ever get mesmerized or were left star-struck by a speaker’s presentation and wondered how she did that?What does an audience want – what do they really, really want? I’ll tell you what they want, what they really, really want (Is the Spice Girls stuck in your head yet?) Audiences are NOT a huge mystery. In fact, research shows that audiences consistently want 3 things from a speaker. And any speaker can give those to his audience.Of course, you do. Please join me for a FREE 60-minute webinar, 3 Key Ingredients to Creating a Presentation Your Audience Loves on Wednesday, April 3rd at 9:00 am PST.What will you learn from this Webinar: In this session you will discover the 3 key ingredients to creating a presentation your audience loves:There’s going to be an awesome gift that will accelerate your speaking skills and foster connection with your audience – attend the webinar to find out how to get it.Want to attend RSVP on Facebook, put it in your calendar with this link: http://authorstream.wiziq.com/online-class/1174509-learn-3-keys-to-creating-a-presentation-your-audience-loves – then join us for the fun on April 3rd.
When the idea of content marketing started being thrown around, traditional marketers handled it like it they were playing a game of hot potato. They passed it off as quickly as they received it. How is this going to work? Write some content, plunk up it up on your website and ta-da? Who thinks that will ever work…Companies that have embraced content marketing have been awarded a strong, loud voice. It’s allowed them to reach directly into the hearts of their consumers, long before the buying process begins. I’ve had some clients see more than a 300% growth in website traffic in less than 3 months, which has allowed them to share their stories with people they had no chance of reaching before.But there’s a catch (you knew there would be). There are as many bad content marketers out there as there are good ones. Playing the game of content marketing means following the rules of engagement.A smart content marketer knows that everything hinges on the story. Anyone can buy traffic to a website, but it takes a well written story to entice the window shopper to actually come into the store. A well written story evokes an emotional response that connects the brand to the heart of its consumer – and makes the purchase an obvious next step.
If you’re not using social media marketing to improve your trade show success, then you’re missing out on big opportunities. Follow these four social media trade show marketing tips to boost interest, create buzz and keep people interested in your business ideas.Social media makes it easier for you to connect with others. Easier, however, doesn’t mean “effortless.” You need to put effort into forming connections to build a hive of interconnected colleagues.Use these sites to branch out to other people and organizations in your industry. Don’t feel bashful about sending a friend request. They want to connect with you for the same reasons you want to connect with them.Ideally, you already have a blog that draws in readers with compelling content. If you don’t, then you need to get on that as soon as possible.If you have great articles, videos and infographics, people will want to share your content with others. Honestly though, they will only share your blog post if they have an easy way to do so. Include buttons that let readers share your posts immediately on G+, Facebook and Twitter.Use your social media connections to generate buzz before your trade show. The more people you can attract, the more people you get to influence with your presentation.
With 28 million small businesses in the U.S., it’s hard to be a member of planet earth and not have a personal connection to small business. Small businesses play a critical role in the economy, making them a hot topic of discussion.Small businesses come in many shapes and sizes. If you’re a solopreneur, you have different needs and challenges than a business with 10 employees. And you have widely different needs and challenges from a 100 person company.What I’ve discovered in working with thousands of small businesses for the last decade is that there are seven stages of small business success. It’s important to remember you can have success at any of the seven stages. The goal of the seven stages is to help you articulate which stage your small business is in and the success factor you need to focus on. Having this focus helps you make intentional decisions about where you want to be in the future.Of the 28 million small businesses in the U.S., 22 million of them are solopreneurs. In this stage, businesses have one employee and bring in $100,000 or less in annual sales. The success factor for the solopreneur is time. Ask any small business owner and you’ll hear that there isn’t enough time in the day.
Marissa Mayer, like many suspicious CEOs, doesn’t like remote work. To be specific, remote work done by work-at-home employees since I assume remote work done while maintaining an insane travel schedule on behalf of the corporate giant would be perfectly acceptable.It doesn’t matter what you think of her decision to force remote employees to come back to the office or leave the company. There are many opinions on whether or not it was the right decision, ranging from a decision she had to make to clean up Yahoo to it’s just an old fashioned attitude that has no place in our brave new, social media connected world.What matters is her opinion isn’t far from what many people think about working at home. After a decade of working from home, I have endured the knowing smiles, the playful jabs, and the jealous comments about how much fun it would be to work in your pajamas. In short, the perception is that people who work at home goof off.Let’s take a look at the perceived goofing off habits of work-at-home professionals (or as the rest of the world likes to call us, pajama-wearers) and compare them to the habits of captive employees who are stuck in offices, forced into mandatory productivity (or so they think):
See how easy it is to design marketing materials to enter into the Brother Creative Center contest. Our first Google Hangout shows how.
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Goran Maric is a junior Internet marketer, specializing in social media. Born and raised in the small town of Mostar, Bosnia and Herzegovina, Goran spends his days …
The social media revolution has changed the way that successful small businesses interact with customers and reach out to new markets. These six benefits will show you how important it is for your small business to start using social media.Whether you prefer to tweet or post messages on Facebook, your small business can use social media platforms to increase traffic to its website.In fact, 72 percent of small businesses find that going social boosts website traffic. Once customers visit your site, they can learn more about your products and services. If you’re really tech-savvy, you can even have an online store that will seal the deal without even asking customers to leave their homes.Advertisements don’t give you much time or space. At best, you get to tell potential customers about your products.With social media, you can create a likable personality for your small business. Big companies spend thousands of dollars on branding. All you have to do is be yourself, post frequently and respond to your customers online.Social media makes it easy for you to reach out to your customers. If you’re having a slow day, you can use your Twitter or Facebook account to get more people in your store.
See how easy it is to design marketing materials to enter into the Brother Creative Center contest. Our first Google Hangout shows how.
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Heather is Admin/Chief Moderator at BizSugar and maintains the BizSugar blog, writes the Contributor of the Week and other blog posts, and manages the moderation team, …
Read Susan Sobbott's recap of OPEN's series on women entrepreneurs shaping the future of business, and join the conversation on Twitter.Although there’s a cautious sense of optimism these days, Americans still have their minds on their money, according to three recent polls, which found that financial issues are still the number-one worry keeping both consumers and small-business owners awake at night.1. Develop new payment options. Help customers make the most of their limited budgets by offering them a wider range of ways to pay. This might include monthly payments; ongoing subscription payments; installment payments; discounts for early payment, for payment in full or for cash payments; or even offering layaway for consumer products.2. Develop new product and service options. Could lower-end versions of your current products or services attract more of your existing customers or a whole different type of customer? People who think they can’t afford what you currently offer, but would love a lower-cost version, could be an untapped market.Read More: 10 Coolest Apps to Boost Customer Loyalty3. Package your products and services differently. Consider developing “bundles” of products or services at a slightly discounted rate from what the same items would cost if purchased separately. It’s kind of a mind game, but this pricing strategy helps customers feel as if they can justify the extra spending as ultimately saving them money.4. Innovate around your customers’ concerns. Lower-income consumers have more immediate worries than higher-income consumers, as evidenced by their listing food, energy and healthcare costs as their primary concerns. Develop new marketing messages to customers in the lower-income bracket that focus on short-term benefits such as immediate savings, instant rebates or two-for-one offers. Upper-income consumers and small-business owners are more concerned about longer-term issues, such as taxes. Develop new marketing messages for them that focus on a bigger picture, such as the fact that your product or service offers lasting value or enables them to save for a longer-term goal such as home improvement or building their businesses.
![Mobile Is Changing Business, Is Yours Ready? [Infographic] — socialmouths](https://s3.amazonaws.com/SocialMouths/how_mobile_is_changing_business.jpg)
Just last week, we proposed a mobile landing page to a client after seeing how much of their traffic was coming from mobile devices. There was a brief moment of silence, not the uncomfortable kind but more like that honest question mark in facial expression.He can figure out what a “mobile landing page” is in about 3 seconds, the term is pretty obvious. The question mark on his face was instead screaming something like “we’re barely starting to get social media and you’re telling me know we have to dive into mobile marketing too?”So here is the bad news for you: Yes. The good news for me is that I don’t have to convince of it anymore, this beautiful Infographic from Kissmetrics just did.Even the usage experience is changing, while the average time for website abandonment on a desktop is 3 seconds, the mobile user seems to have an additional 2 seconds of patience.About Francisco RosalesI'm the author of SocialMouths. I also help entrepreneurs and small businesses turn their vanilla "web presence" into a profit powerhouse using techniques on social media, content and email marketing to generate traffic and convert to leads and sales. Caffeine addict and a hopeless fan of Dr. Sheldon Cooper. Bazinga! Learn more
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Elaine is a Training & Development Specialist who works with SMEs, Multinationals, Government Departments and Educational Institutions. Her areas of strength are in Web …
In my days managing car dealerships, we had a very specific regimen for securing our reputation within the community. It involved clear objectives, employee buy in, customer advocacy, rewards for loyal repeat customers and so on. The level of action we took defined our company culture. Our culture was directly reflected in our customer satisfaction scores.When I left the day-to-day operations of retail automotive, Yelp and other online ratings sites were just coming into their own. Consumers were waking up to the fact that they could share their experiences with people in a much larger arena. Today, 96% of people say an online review influences their purchase decision.With the rise of online ratings platforms, there’s been an influx of online reputation management providers and gurus. Many make promises of ONLINE reputation management and many dealers/owners mistakenly think that means real-life reputation management.My ex-boss used to say, “Nobody watches your money like you do.” I say, “Nobody watches your online reputation like you do.” Being lulled into a false sense of security by delegating your reputation management leaves you open to many surprising, uncomfortable situations. If you’re not truly managing your daily operations’ reputation then any reaction is futile.
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Denise Fay is an international marketing and copywriting professional, speaker and entrepreneur. Every business owner has the tools to grow a successful business, no …
You know the importance of a business tablet as your company becomes more mobile, but the question persists: Which tablet will give you the best performance for your investment? A recent survey of information workers gives an answer you might not expect.Out of 9,766 information workers surveyed worldwide in Forrester Research’s annual Mobile Workforce Adoption Trends, 32% said they would prefer a Microsoft Surface Pro tablet while 26% said they would prefer an iPad. Just 12% showed interest in an Android tablet.Launched Feb. 9, Microsoft’s Surface Pro has met with lack luster response, but several aspects of the new mobile tablet might explain its appeal and why small business owners might also want to give these devices a second look.First, the Surface Pro includes Microsoft Office software, long the standard in business. This makes it appealing to companies large and small.Second, Apple has a reputation for doling out its innovations incrementally. This could be bad news for companies seeking a business tablet as a good investment for long term use.As Shwetika Baijal observes in PolicyMic, Apple didn’t include a front-facing camera in the first iPad in 2010, although the company included the camera feature on its iPhone 4 released just two months later.
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Niall Devitt advises organizations how to plan, design and implement social strategies that generate real business returns. In 2009, Niall co-founded TweakYourBiz.com …
A student recently asked the following question: “I want to ask you about incorporating personal branding with social media. I have ALWAYS used social media to vent… but if that makes you less favorable in the eyes of employers, it seems there is no longer a medium in which we can post semi-inappropriate statuses, or share our actual thoughts in the moment. What I’m really asking for is advice on finding that balance. How do you do it?”While it can be hard to figure out how to balance your personal and professional self on social media, the process is actually easier than you think. The key is to be intentional and thoughtful about why you have social media and the results you desire from your posts.For example, ask yourself: is social media a way for you to A) connect with professionals, network, and find jobs, B) connect with friends, or C) both? A) Professionals: If you primarily desire for your social media to be professional, think of all your channels as a LinkedIn, and focus on adding value in your field and remaining positive and helpful. Notice the social media channels of the top professionals in your field and use them as role models. B) Friends: If social media is a way for you to vent and be your uninhibited self, you’ll want to be very intentional about your privacy settings and who you allow to be your friend on Facebook or who you let follow you on Twitter. C) Both: For me, social media is both an important part of my job (I get most of my clients from it), and a vital part of my social life (I love my Facebook friends and Twitter peeps). Since that is the decision I’ve made, I’m very intentional about remaining positive, fun, and helpful. If I have a horrid day or need to vent, I do that with my close friends, in-person or in a direct message. You can also consider having two separate profiles, a private one just for friends and a public one for networking.
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Denise Fay is an international marketing and copywriting professional, speaker and entrepreneur. Every business owner has the tools to grow a successful business, no …
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Marketing Consultant, Blogger and Podcaster with 30 years global marketing experience, managing and building brands for companies like Unilever and Johnson & Johnson. …
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Marketing Consultant, Blogger and Podcaster with 30 years global marketing experience, managing and building brands for companies like Unilever and Johnson & Johnson. …
If you are an owner today of a merchant-based business, whether online or run from a brick-and-mortar establishment, it is difficult to make sense of the ongoing rage over mobile payments and how they will change the way that basic commerce, as we know it, is conducted in the future. Yes, smartphone technology will have a dramatic impact on merchant activities, but hold on, we have heard similar predictions before.The internet did change merchant commerce, as we knew it, but those changes did not happen overnight. Technology professionals are not bankers. They may be able to wire things together to make things work, but when it comes to money and changing how consumers are to spend it, there are many more considerations that must be addressed along the way, especially ones to do with potential fraud risks. Risk concerns tempered the excitement with internet commerce, and they will do the same with mobile payments.To begin with, let’s divide “mobile” into its two component parts. The merchant-based initiative is called “Wireless Processing.” This new approach to remote merchant payment capability replaces an assortment of cumbersome equipment that would permit payment processing on-the-go, “24×7,” anywhere and at any time.This technology has already been battle-tested and is currently being marketed by several firms on national television channels. A simple device plugs into you smartphone, allows you to swipe a card stripe, and then conducts a typical payment transaction, complete with authorization, email confirmation, and a deposit of net proceeds into your merchant account. Risks are known. Cardholder behavior is not a formidable obstacle, but some will still be worried about privacy and whether their personal information will be compromised.
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Heather is Admin/Chief Moderator at BizSugar and maintains the BizSugar blog, writes the Contributor of the Week and other blog posts, and manages the moderation team, …
![[INFOGRAPHIC] The Impact of Twitter on Brands](http://www.bizsugar.com/blog/wp-content/uploads/2012/12/kellyMcCausey.jpg)
By this Infographic, you will learn the Impact of Twitter on Brands.
To make you easily understand, we used 5 top brands which are internationally well-known to the world: LG, Virgin America, Wispa, Cirque du Soleil.
Twitter is an online social networking and microblogging service that enables its users to "Tweet" and read text-based messages. With only 140 characters, Twitter became the second powerful social media channel for online marketing. Now, it has over 500 Million active users; therefore, you can't take away from Twitter for your online marketing strategies. Let's take a look to know the true power of Twitter!
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Warren is a management and executive coach, Director of Coaching Programs for Innermetrix, a One Page Business Plan consultant, and has a dynamic manager as coach …
This post is a look at some smart business highs and lows of 2012, and more smart things to look forward to in your business for 2013. A nice mix of blogposts, videos, do's and don'ts, my favourite being the last one!
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Teepu hails from the Philippines and is an engineering student. He is also business-minded and is an owner of HTimprintz, a tshirt printing business in Bohol, …
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Teepu hails from the Philippines and is an engineering student. He is also business-minded and is an owner of HTimprintz, a tshirt printing business in Bohol, …
Just as you’d expect with any new type of technology, social media has been a tool that small business owners have slowly adopted over the past several years. While the numbers haven’t spiked up, they are steadily rising, according to the 2012 Small and Medium Social Business Study conducted by the SMB Group.Once small businesses realize the value in using sites like Twitter, Facebook, LinkedIn, Pinterest and Google + to find new prospects and build relationships with existing clients, it seem like adoption increases. I imagine they also follow suit to what big business is doing, budget allowing.But that’s not all small businesses. A full 47%, according to the study, aren’t using social media currently. That’s a number I expect to shrink in coming years, but by how much, well, that’s anyone’s guess.Overall, social media use by small businesses rose 9% from 2011 to 2012. The biggest slice of that was of businesses that use it in an “ad hoc manner,” without an appropriate strategy in place. This is to their detriment. Social media is an effective tool–if used appropriately.
Building a Social Media Strategy…or NotIf you don’t have a social media strategy in place, you might be better off not using it at all. Wasting time or resources without an end goal in mind just gets you spinning your wheels and getting frustrated.
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Warren is a management and executive coach, Director of Coaching Programs for Innermetrix, a One Page Business Plan consultant, and has a dynamic manager as coach …
Your content is good. You know your material. You know how to put words together in a way people want to read.No matter how strong a writer you are, you won’t grow the vibrant audience that supports your business until you fit one more piece into place.The reality is, your audience won’t pick up real momentum until you’ve mastered the “know, like, trust” factor. Face to face salespeople have known this for decades, but some content marketers are still struggling to get it right. Unlock this reader response for more comments, social shares, and followers. For invitations to guest post. And for a transformation in your blog, your business, and your reputation.If you’re a Copyblogger reader, you know that high-quality content marketing attracts attention and builds your reputation — it lets people see who you are and why you’re worth listening to.One person comes across as boring and impersonal. The other is charming, interesting, and makes you feel good. Which one would you rather do business with?A high profile alone is not enough to convert prospects into customers. You must also build relationships to nurture your likeability.While you’re delivering your truly valuable content, you’re not selling, but you are paving the road to eventually selling a product that’s related to your content down the line. When it comes to selling online, authority and likeability alone are rarely enough — you need to become truly trusted.
If you asked small business owners about the future of their business in Q4 2012, most would have been bullish on the future; not so now, barely three weeks into Q1 of 2013 SMBs are a bit more cautious. According to new information out from Manta most SMBs still believe their business will survive but most (82%) have put hiring on hold and 40% say it's because of the Fiscal Cliff/debt ceiling."The New Year has a new level of uncertainty for all businesses, but I'm not surprised that despite these concerns, small business owners, in particular, still have an optimistic view for what's ahead in 2013," said Pamela Springer, CEO, Manta. "It is inherent for small business owners to have a can-do attitude, even in the toughest of times."• 76% of SMBs 'disapprove' of how Congress and the President are handing budget issures
• 14% of SMBs say they won't increase salaries or offer bonuses in 2013
• 13% are 'eliminating discretionary spending'The stress is manifesting outside their business lives, too. The survey found only 29% of SMB owners ate healthier or worked out more in 2012, a decrease of more than 20% from 2011. Meanwhile about half are working about 50 hours/week, a 20% increase from 2011. About 40% say they average 6 hours or less of sleep each night.
Today Infusionsoft has announced it will buy the social marketing platform. Through the GroSocial platform brands can create a professional social profile, use opt in forms to develop leads and offer engagement through fan pages. Plus, it's a single solution that allows SMBs to grow across the social space. Social media posts can be created and scheduled as needed, conversations can be monitored and social media presence can be tracked."Social media marketing isn't just for big brands. We see a huge opportunity to change the way small businesses get results from social media platforms," said Zach Mangum, co-founder of GroSocial. "Our tools make it easy for small businesses to have a big-business presence on social media and to actually generate leads and convert sales from their social media marketing efforts. We're excited to catapult our innovation for small businesses with Infusionsoft even further."With the GroSocial acquisition, Infusionsoft is setting itself up as the place for small businesses to go to manage their online campaigns and online presence. The GroSocial platform will be integrated within the Infusionsoft CRM, giving SMBs the ability to move potential customers through the customer lifecycle. They've also included a widget in the GroSocial app that will give SMBs the ability to automatically follow up on contacts with customers.
Online strategist with a background in software engineering. I work with start-ups and small businesses to promote their products and manage their brands. Currently I'm working with Creately, a cloud software to draw diagrams. I manage my own blog network and do freelance consulting on digital marketing. I love to travel during my free time.
http://rumblinglankan.com/
For the ones who are not familiar with the term, BYOD stands for “bring your own devices”. Both the employee and the company can benefit from a properly enforced BYOD policy. Some studies have shown that it increases the productivity of an employee. But there are some who doubt the accuracy of these studies.It could be a simple thing like replying to a mail before going to bed. Adding finishing touches to a presentation or something a bit challenging like delivering your final code. All these are extra hours work done by an employee on behalf of the company. So obviously there are benefits. The trick is to balance the benefits with the security risks.Productivity is just one aspect, companies can save via many other ways too. For example the cost spent on buying and maintaining equipment is significantly reduced. For large companies there will be considerable saving on electricity. This will be very visible if you’re on an incremental unit charge plan.
Since Twitter became a very popular social media platform, many businesses have been leveraging its advantage, as a very effective marketing tool.
With Twitter, you can develop your brand interact with your
clients, promote your products or services, and spread word
about your business. In order to get great results from your Twitter marketing campaigns, you must stick with these seven tips:
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Valentine Belonwu is the Founder of JustRetweet.com, a tweet submission site that enables any small business owner, entrepreneur or blogger to have Twitter users share …
Tech Data (NASDAQ: TECD) has enlisted its TDAgency marketing services unit to apply some heft to channel partners’ marketing efforts–particularly for SMBs–through a new initiative called resellerConnect.TDAgency is no small potatoes operation. According to the Tampa Bay Business Journal, the agency, located at Tech Data’s headquarters, is one of the largest in the local Tampa area, focused solely on serving the distributor’s vendors and resellers and staffed by some 70 employees.The idea with resellerConnect is to bring TDAgency’s skill and knowledge in vendor-driven marketing to Tech Data’s channel partners. TDAgency will supervise a four-point resellerConnect program, assisting channel partners to zero in on how best to leverage marketing to grow and scale their businesses and spend market development funds (MDF) wisely.“Through our decades of channel experience, TDAgency has the industry experience, channel knowledge, and pre-established relationships to enable the marketing success of our resellers,” said Derrek Hallock, TDAgency vice president. “Helping our SMB resellers generate demand through marketing services, as well as effectively attain and deploy MDF, is a natural extension of the TDAgency value proposition.”The four main focus areas of resellerCONNECT span lead generation, event management, creative services and web design.In addition to the above services, TDAgency also intends to present a quarterly education series, including industry best practices and deeper-dive webinar trainings to show partners the value proposition each area presents to help maximize return on investment.
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