When we talk about software craftsmanship we always talk about techniques revolving around the act of software creation; how to write clean code, how to test drive, etc.A professional software craftsman has many tools under his belt. Many are technical in nature, but many others are considered soft skills. This book focuses on one such soft skill; The Inception Workshop.You can use this book as a guide to help you start your next project, generating the insights you need to really leverage your teams capacity to add value to your customers product.With the Inception Workshop you will be able to shed light into the uncertainty of a starting project,