Windows: It’s Still the Best Name for Windows | TIME.com
The Verge’s Tom Warren thinks that it’s time for Microsoft to drop the most famous brand name it’s ever created: Windows. At least that’s what the headline to his story says. He’s actually in favor of the company doing away with the Windows name for its mobile products — Windows Phone, presumably, and maybe Windows RT — and is okay with it being done gradually rather than in one immediate big bang.What’s wrong with the Windows moniker? Warren says that it carries too many longstanding associations with security hassles and other unappealing aspects of computing’s PC-centric past, rendering it a poor fit for the more mobile, post-PC era ahead.