Windows: It’s Still the Best Name for Windows | TIME.com

Windows: It’s Still the Best Name for Windows | TIME.com

The Verge’s Tom Warren thinks that it’s time for Microsoft to drop the most famous brand name it’s ever created: Windows. At least that’s what the headline to his story says. He’s actually in favor of the company doing away with the Windows name for its mobile products — Windows Phone, presumably, and maybe Windows RT — and is okay with it being done gradually rather than in one immediate big bang.What’s wrong with the Windows moniker? Warren says that it carries too many longstanding associations with security hassles and other unappealing aspects of computing’s PC-centric past, rendering it a poor fit for the more mobile, post-PC era ahead.

Who influenced this selection?What is this?

What the influencers are saying

  1. IWKeditors

    165.0 days ago

    http://t.co/rP477qmq

  2. Richard Hay

    165.0 days ago

    RT @harrymccracken: I don’t think the name “Windows” is a problem which Microsoft should try to solve. http://t.co/Lqe3tyWR



Related Reading




InformationWeek encourages readers to engage in spirited, healthy debate, including taking us to task. However, InformationWeek moderates all comments posted to our site, and reserves the right to modify or remove any content that it determines to be derogatory, offensive, inflammatory, vulgar, irrelevant/off-topic, racist or obvious marketing/SPAM. InformationWeek further reserves the right to disable the profile of any commenter participating in said activities.

Disqus Tips To upload an avatar photo, first complete your Disqus profile. | View the list of supported HTML tags you can use to style comments. | Please read our commenting policy.