The smiling butler that has welcomed visitors to search engine Ask Jeeves for nearly 10 years will soon be laid off.
The dapper Jeeves is getting the ax as the result of the takeover of the Oakland, Calif., company by IAC/InterActiveCorp., run by media mogul Barry Diller. It appears that Jeeves is too much of an anchor to the past.
Research has shown the well-known character has made it difficult for the search engine to convince people that it is good for all types of searches, and not just for answering questions.
"As a result, the character may be phased out as the prominent icon of the brand, although no timeline or details have been determined," the company said Thursday in a statement. "No final decisions have been made with regard to a new brand name, which we are also exploring to help signal the overall improvement of our search engine."
Diller, however, was more direct when he spoke Wednesday at the Goldman Sachs investors conference in New York, as reported by Newsday.
"Jeeves will disappear, and we will probably be called Ask or Ask.com," Diller, whose company acquired Ask Jeeves in July, said.
5 Top Federal Initiatives For 2015As InformationWeek Government readers were busy firming up their fiscal year 2015 budgets, we asked them to rate more than 30 IT initiatives in terms of importance and current leadership focus. No surprise, among more than 30 options, security is No. 1. After that, things get less predictable.
Join us for a roundup of the top stories on InformationWeek.com for the week of December 14, 2014. Be here for the show and for the incredible Friday Afternoon Conversation that runs beside the program.