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10/22/2007
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AT&T Adds Napster For Wireless Customers

Napster Mobile will offer more than 5 million full-track songs for download on AT&T mobile devices and PCs.

AT&T on Monday said it will soon make available a music service from Napster, allowing its wireless customers to download more than five million full-track songs on their mobile devices.

Napster Mobile will become available later next month. AT&T customers will have a choice of downloading five tracks a month for $7.49 with the Napster Mobile Five-Track Pack plan or purchasing songs for $2 each without the plan.

Napster Mobile will come with a feature that sends a music track to a mobile device wirelessly and at the same time makes a duplicate copy available for download to a PC.

AT&T claims it is the only wireless carrier in the United States that will let customers buy full-track songs wirelessly from both Napster, a mainstream nationwide provider of digital music, and eMusic, the largest retailer of independent music.

The carrier was the first to offer the iPhone, which has a built-in iPod for listening to music and watching video. iPhone customers can purchase music from Apple's iTunes store. As a comparison, songs on iTunes cost 99 cents each. Apple last week slashed prices on copy-protection-free songs from $1.29 to 99 cents.

Additionally, AT&T unveiled MobiVJ, a streaming video and fan club service that can be accessed on music-enabled phones via the Music Note key. Using MobiVJ, AT&T's customers will be able to stream MobiTV music video channels on their mobile phones for $7 a month.

AT&T has a number of other Mobile Music offerings, including satellite radio with XM Radio and a song-recognition service called MusicID.

Other carriers have discovered that adding music and radio features to phones is likely to attract more customers, especially those hungry for entertainment on the go. Wireless carrier Alltel, for example, announced an exclusive deal with Motorola in which customers can get their hands on the popular MotoRokr Z6m with XM Radio Mobile capability.

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