AT&T Offers Free Directory Assistance Coast To Coast - InformationWeek
IoT
IoT
Business & Finance
News
12/17/2007
02:28 PM
50%
50%
RELATED EVENTS
Moving UEBA Beyond the Ground Floor
Sep 20, 2017
This webinar will provide the details you need about UEBA so you can make the decisions on how bes ...Read More>>

AT&T Offers Free Directory Assistance Coast To Coast

The service, available on all U.S. wireless and landline phones, is supported by advertising.

In the latest rush to provide free directory assistance services, AT&T announced that its free directory service -- 1-800-935-5697 -- is now available from coast to coast across the United States.

Callers can dial the number above (marketed as 1-800-YellowPages) to reach the service, which is available on all U.S. wireline and mobile phones.

Previously, AT&T had been gradually rolling out free directory services piecemeal in nine Southeastern states.

The AT&T service is supported by advertising; when callers dial into the service, they're asked what category of business they want. A query for flowers, for instance, generates numbers for nearby florists. "People want information in a variety of ways, and making 1-800-YellowPages available nationally is an important step in providing to not only advertisers but also consumers, a wide range of choices for finding that they need," said David S. Huntley, senior VP at AT&T customer information services, in a statement.

Local and national advertisers are given various options to reach consumers through the service, AT&T said, noting that it publishes more than 1,250 Yellow Pages directories annually. The company added that more than 1 billion local searches were recorded by its YellowPages.com network in 2006.

Free directory calling services are rapidly replacing paid directory assistance offerings, which sometimes charge $3 and up for a single query.

The services run the gamut from startup efforts like 1-800-FREE-411 to a more complex play from Tellme Networks that features different ways for callers to obtain phone numbers. By calling 1-800-555-TELL, or texting TELLM, callers can obtain phone numbers.

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
IT Strategies to Conquer the Cloud
Chances are your organization is adopting cloud computing in one way or another -- or in multiple ways. Understanding the skills you need and how cloud affects IT operations and networking will help you adapt.
Video
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll