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 Mark Braunstein
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Profile of Mark Braunstein

Professor of the Practice, Georgia Institute of Technology
News & Commentary Posts: 7

Mark Braunstein is a professor in the College of Computing at Georgia Institute of Technology, where he teaches a graduate seminar and the first MOOC devoted to health informatics. He is the author of Contemporary Health Informatics (AHIMA Press, 2014) as well as Health Informatics in the Cloud, a brief non-technical guide to the field. Mark has been involved in health IT since the early 1970s when he developed one of the first ambulatory electronic medical record systems at a pioneering patient-centered clinic at the Medical University of South Carolina. After many years in the commercial sector, he joined Georgia Tech in 2007.

Articles by Mark Braunstein
The Business of Going Digital
The Business of Going Digital
Digital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
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