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 Marcia Robinson
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Profile of Marcia Robinson

Global Knowledge Leader, Mercer
News & Commentary Posts: 1

Marcia Robinson is a knowledge management and social media strategist, speaker, and author of internationally best-selling books. She is currently the Global Knowledge Leader at Mercer, a wholly owned subsidiary of Marsh & McLennan Companies, a global consulting leader in talent, health, retirement, and investments, with 20,000+ employees based in more than 40 countries. She is currently implementing a next-generation social intranet leveraging SharePoint and NewsGator technology. Previously, Marcia started her own consulting company, E-Business Strategies, and worked at Unisys, EDS, and Frontier.

Articles by Marcia Robinson
posted in December 2013
The Business of Going Digital
The Business of Going Digital
Digital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
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