Author
 Dan Tesch

Profile of Dan Tesch

Contributing Writer
News & Commentary Posts: 4

Dan Tesch is an IT Director at a Chicago-area marketing firm. He's also a member of the Interop Advisory Board. Dan's technology experience began in the late 1980s in the publishing industry, and now includes networking, virtualization, storage and security.

Articles by Dan Tesch
posted in December 2013
The Business of Going Digital
The Business of Going Digital
Digital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
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