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 Jeff Aaron
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Profile of Jeff Aaron

Vice President of Marketing, PernixData

Jeff Aaron serves as PernixData's vice president of marketing, where he is responsible for global promotion of the company's storage performance software. Prior to PernixData, he was VP of marketing at Silver Peak Systems, a leading provider of data acceleration software. Jeff has more than 19 of years experience marketing in the high-tech space, having worked at software, networking, and telecommunications companies including Airespace (acquired by Cisco), Turnstone Systems, and Newbridge Networks (acquired by Alcatel). He began his career as a senior consultant at Ernst and Young, where he counseled Fortune 100 companies with IT design and planning. Jeff earned his BA from Duke University with majors in computer science and economics.  

The Business of Going Digital
The Business of Going Digital
Digital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
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