Author
 Robert Grossberg
Twitter
RSS
E-Mail

Profile of Robert Grossberg

CEO, TreSensa
News & Commentary Posts: 1

Rob Grossberg brings over 12 years of digital advertising experience to TreSensa. A corporate lawyer by trade, Rob spent almost eight years at DoubleClick, first as Deputy General Counsel and then as VP of Sales Operations. After leaving DoubleClick, he focused on video advertising, becoming General Manager of Visible World's agency-facing, dynamic television ad customization product.

Articles by Robert Grossberg
The Business of Going Digital
The Business of Going Digital
Digital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest - July 22, 2014
Sophisticated attacks demand real-time risk management and continuous monitoring. Here's how federal agencies are meeting that challenge.
Flash Poll
Video
Slideshows
Twitter Feed
InformationWeek Radio
Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.