Author
 Michael Gilfix

Profile of Michael Gilfix

Director, Enterprise Mobile Platform & Analytics, IBM
News & Commentary Posts: 1

Michael Gilfix has business and product management responsibility for mobile application, data, and analytics technology software products. He has played a wide range of roles in the past, including Integration Executive for the Worklight acquisition, Business Unit Executive for worldwide business development for Business Process Optimization solutions, and managing a product management team for Business Process Management & SOA integration. 

Articles by Michael Gilfix
The Business of Going Digital
The Business of Going Digital
Digital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
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